Wednesday, June 13, 2012

8 percent of Indians prefer multiple SIM cards: Survey


A survey conducted by Nielsen reveals that 71 million or approximately 8 percent of more than 900 million mobile users in India use multiple SIM cards. The survey says cities with population between 5-10 lakh have the highest density of multiple SIM users, which is about 21 percent. About 11 percent of multiple SIM users are based out of towns with 40 lakh population. Only 9 percent of users belong to rural areas, says the survey.

Multiple SIM users do not necessarily means people with dual-SIM phones, but also people with multiple handsets as well.

The Nielsen survey further revealed that youth are the highest multi-SIM users, as much as 45 percent between the age group of 18-25 years olds. Most of them are students, working professionals and newly employed. A multi-SIM user prefers different operators and prepaid connection. Also the smaller operators are more famous among the multi-SIM users. 


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